Your Guide to the UK ETA Visa Cost
If you're planning a trip to the UK, one of the first things on your checklist will be the new Electronic Travel Authorisation (ETA). A common question we get is about the cost, so let's break it down.
The official government fee for a UK ETA application is £10 per person. Think of this as the baseline cost you'll pay when applying directly through the official UK government website.
What Does the £10 Government Fee Cover?
The UK introduced the ETA system to beef up border security, making it a requirement for travellers from certain visa-exempt countries. That £10 fee covers the basic digital processing of your application.
Once approved, your ETA is valid for two years (or until your passport expires, whichever is sooner) and allows for multiple entries into the UK. It’s a pretty straightforward system, but the government fee only gets you the submission itself. There's no support, no one to double-check for errors, and no guidance—you're on your own.
For a deeper dive into the specifics of this new requirement, you can check out our comprehensive guide on the UK ETA visa.
Government Application vs. Professional Assistance
So, why would you pay more than the £10 fee? It really boils down to service and peace of mind. A simple typo or a small mistake on your application can cause delays or, worse, an outright rejection, which could seriously disrupt your travel plans.
This is where a third-party application assistance provider shows its value. While the government provides the platform, a service like AssistEntry provides the expertise. We make sure your application is perfect before it gets submitted.
To make it clearer, let's compare the two options side-by-side.
UK ETA Cost at a Glance
This table quickly shows what you get for the government fee versus what's included with a comprehensive service like AssistEntry.
| Feature | Official Government Application | AssistEntry.com Service (Starts from $79, all costs included) |
|---|---|---|
| Government Fee | £10 | Included in our service fee |
| Application Review | None. Submitted as-is. | Expert review to catch errors and omissions. |
| 24/7 Customer Support | Limited to official channels. | Always available via email and WhatsApp. |
| Error Correction | Requires a new application and fee. | We contact you to fix any issues before submission. |
| ETA Status Updates | You must check manually. | Proactive updates sent directly to you. |
| Peace of Mind | The responsibility is entirely on you. | We handle the details so you can focus on your trip. |
Ultimately, the choice is yours. Applying directly works for some, but many travellers find that the small additional cost for an expert review is a worthwhile investment.
For many travelers, the peace of mind that comes from professional verification is well worth the additional service fee. It transforms a potentially stressful task into a simple, worry-free step in your travel preparations.
Think of it as travel insurance for your application. This small investment helps protect you from the much larger potential costs—like non-refundable flights and hotel bookings—that can arise from a rejected application.
What Your UK ETA Application Fee Actually Buys You
When you pay the official government fee for your UK ETA, it’s fair to ask: what exactly am I paying for? In short, that fee covers the basic administrative work of processing your application. The system takes your information, runs it through various security databases to check your eligibility, and—if all goes well—issues your travel authorisation.

But it's crucial to understand what this service doesn't do. Think of the government portal as a self-checkout lane; it's there to process a transaction, not to offer hands-on help.
What the Standard Fee Misses
Going it alone with the standard UK ETA visa cost gives you a pathway, but it doesn't offer a guide. Here’s what you won’t get with the DIY approach:
- No Error Checking: A tiny typo in your name or passport number can lead to an instant rejection. There's no one there to spot the mistake before you hit 'submit.'
- Zero Personalised Support: If you hit a snag or have a question, you're on your own. There’s no dedicated agent to help you figure it out.
- No Pre-Submission Review: Your application is sent exactly as you typed it. There's no expert eye to review it and catch potential issues that could jeopardise your approval.
The two-year, multi-entry authorisation is an incredible value, but getting it approved isn't always as straightforward as it seems. These limitations are worth considering when you're deciding how to approach your UK ETA application.
The government's fee grants you access to the system, but it doesn't guarantee a smooth journey through it. Professional oversight acts as a valuable safety net, protecting your travel plans from preventable mistakes.
It's also worth noting that the UK Home Office has indicated the ETA fee isn't set in stone. It will likely change to reflect ongoing administrative costs, with a revision expected by April 2025. This makes getting your application right the first time even more important. Professional verification isn't just a convenience—it's a smart strategy to avoid a costly and stressful re-application.
The Hidden Costs of a DIY Application Mistake
The official UK ETA visa cost is just a small piece of your total travel budget. It’s easy to think that handling the application yourself is the cheapest way to go, but one tiny mistake can set off a chain reaction of expenses that dwarf the original application fee. We're not talking about extra government charges, but the real-world financial consequences of a rejected application.
Picture this: you've planned the perfect trip to London. Your flights are booked and non-refundable, the hotel is paid for, and you've already bought tickets for a show. Then, an email pops up. Your ETA application was denied because of a simple typo in your passport number.

Suddenly, your entire trip is at risk. The costs start adding up fast, and what was supposed to be a dream vacation turns into a stressful, expensive mess.
The True Cost of an Error
A denied ETA isn’t just an administrative headache; it can hit your wallet hard. Seemingly small errors can spiral into a series of costly and frustrating problems. Before you decide to go it alone, it's worth understanding what can go wrong by reviewing our detailed guide on the https://assistentry.com/blog/uk-eta-application and the common pitfalls travelers face.
Common mistakes often seem minor, but their financial impact can be anything but. The table below breaks down how a simple error can quickly become a very expensive problem.
Potential Costs of a DIY Application Error
| Mistake | Potential Consequence | Estimated Financial Impact |
|---|---|---|
| Incorrect Passport Number | Immediate ETA denial; inability to board your flight. | £400-£1,200+ in lost flights and last-minute rebooking fees. |
| Name Mismatch | ETA rejection; airlines may refuse boarding due to security protocols. | £150-£800+ for non-refundable hotel rooms and pre-booked tours. |
| Wrong Travel Dates | Application rejection; scrambling to reapply under a tight deadline. | £100-£500+ in lost event tickets (concerts, sports, theatre). |
| Incomplete Information | Delays or denial, requiring you to start the process over. | £50-£200 in administrative fees to change travel dates, if even possible. |
This table only scratches the surface. The real cost includes the immense stress of trying to salvage a trip on the verge of collapse—something you can't put a price on.
Viewing a third-party review service as an added expense misses the point. It’s better understood as essential travel insurance for your application, protecting your entire trip investment from a simple, preventable error.
Using an expert service like AssistEntry, with prices starting from just $79 (it include government fee, all cost included), adds a crucial safety net. Our specialists comb through your application, spotting and correcting errors before they ever reach the Home Office. This review significantly boosts your chances of getting approved the first time around, securing your travel plans and giving you peace of mind.
Why an Assistance Service Is Your Smartest Investment
Trying to navigate the official UK ETA application on your own can feel a bit like trying to assemble flat-pack furniture with the instructions missing. You might get there in the end, but there's a good chance of making a few frustrating mistakes along the way.
This is where a dedicated third-party application assistance provider comes in. Think of it not just as a form-filler, but as an expert partner whose sole job is to make sure your application is successful. Instead of risking a denial over a simple typo, you get a team of professionals who meticulously review every detail.
Maximizing Your Chances of Approval
For a small service fee, you're buying professional oversight and, more importantly, peace of mind. A service like AssistEntry has a process designed from the ground up to catch the small errors that can cause big headaches.
The whole process is built around clarity and simplicity.

This kind of clean, step-by-step form immediately reduces the chances of making a mistake. It’s the first line of defence against the common pitfalls that trip up applicants on the official government portal.
What you're really getting is a confident step forward, turning what could be a gamble into a sure thing. If you want a complete breakdown of the entire process from start to finish, take a look at our full guide on the UK ETA.
To simplify your ETA application and increase your chances of approval, consider using AssistEntry — their experts guide you through the entire process, starting from just $79.
This investment bundles the government fee with a suite of essential services, including:
- Full verification of the application before submission: An expert personally double-checks every single piece of information to ensure it's accurate and complete.
- Error-checking and compliance review: Your application is scanned for common mistakes and formatted to meet the strict requirements of the UK Home Office.
- Increased chances of approval due to expert handling: Professional handling virtually eliminates the risk of rejection due to small, preventable errors.
Ultimately, this lets you get back to planning the fun parts of your trip instead of worrying about paperwork. It's a small price to pay for a completely stress-free start to your UK adventure.
Your Step-by-Step UK ETA Application Guide
Ready to apply for your UK ETA? The process might seem a bit daunting at first, but if you break it down into simple, manageable steps, you'll find it's quite straightforward. Let's walk through everything you need to do, from getting your documents together to making that final payment.
Good preparation is half the battle. Before you jump into the application form, take a moment to gather everything you need. This means having your valid passport handy, knowing your travel dates, and having the details of where you'll be staying in the UK. Getting this organized upfront saves a lot of stress and helps prevent last-minute mistakes.
The Application Process Unpacked
When you get to the UK ETA application, you’ll be asked for your personal details, passport information, and answers to a few security questions. This is the part where you need to be laser-focused on accuracy.
Even a tiny error—like mixing up two digits in your passport number or a simple typo in your name—can cause significant delays or, worse, lead to your application being denied.
This is where an expert review service can be a real lifesaver. A third-party application assistance provider like AssistEntry can check your application for common errors, making sure everything is perfect before it's submitted. This greatly increases your chances of approval. Their service, which starts at just $79 (it include government fee, all cost included), covers the government fee and a complete compliance check.
Finalizing Your Payment Securely
After all your information is in and double-checked, the last step is to pay the fee. The payment system is designed to be secure and easy to use, and you'll have several different payment options to choose from.
This visual breaks down how your total cost is calculated and confirmed, making the payment flow easy to understand.

As you can see, the government's portion of the fee is shown separately from the service charge. This transparency ensures you know exactly what the total UK ETA visa cost is before you commit, so you can complete your application with confidence.
Common Questions About UK ETA Costs
Even after going through the details, it's natural to have a few more questions pop up about the UK ETA cost and the application itself. Let's tackle some of the most common ones we hear from travelers.
Is the UK ETA Fee Refundable if My Application Is Denied?
Unfortunately, no. The fee paid directly to the UK government is non-refundable. This payment covers the administrative work of reviewing your application, and they keep it whether you're approved or not.
However, if you use a third-party service like AssistEntry, our policy is different. We offer full refunds of our service fee if an application is denied, which gives you a welcome financial safety net.
Do I Need to Pay the ETA Fee for My Children?
Yes, every single person needs their own approved ETA to enter the UK, and that includes infants and children. You'll have to submit a separate application and pay the fee for each child traveling with you.
How Does an Assistance Service Fee Work?
Think of an assistance service fee as bundling the government's required cost with a layer of expert support. Our service, for example, starts at $79 (it include government fee, all cost included). This single payment covers the government's fee and adds several key benefits:
- Expert Review: We meticulously check your application for any errors or missing information.
- Compliance Check: Our team ensures everything you submit aligns with UK Home Office standards.
- Dedicated Support: You can reach out to us with any questions along the way.
This all-in-one approach is designed to boost your chances of getting approved on the first try, helping you avoid the hassle and potential costs of reapplying. For travelers from the U.S., you can find more specific details in our guide on how to get a UK visa from the USA.
Using an assistance service transforms the application from a solo task into a guided process. It's an investment in certainty, ensuring your travel plans stay on track without any unwelcome surprises at the border.
Hopefully, clearing up these common questions helps you move forward with your UK ETA application with total confidence, knowing exactly what to expect.
To simplify your ETA application and increase your chances of approval, consider using AssistEntry — their experts guide you through the entire process, starting from just $79. Learn more on AssistEntry’s UK ETA page.